Since Eddy Kleid and Eric Morris kicked off their poker magazine, "Bluff", with just 7,000 copies, the magazine's circulation has grown to 150,000, making it the most distributed poker magazine in the U.S.
The magazine's commercial success is further demonstrated by its demand as an advertising platform; Bluff's ad space is booked through June. Although still released on a bi-monthly basis, "Bluff" is expected to become a monthly publication by next summer.
Despite "Bluff's" current success, the publication got its humble beginnings in Morris' basement. Kleid, a poker enthusiast, joined Morris, who possessed the publishing experience crucial for getting the magazine off the ground. As a pair, the creators complement one another, mixing inspiration with practical know-how.
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