Over the past few weeks, a group of bloggers across the globe has launched a Googlebomb for the search term "online poker." What this means is that the involved parties are trying to inundate blog sites with links in order to manipulate the Google hierarchy. The group is linking between blogs and the Wikipedia Online Poker page, in order to push it closer to the top ranking, and in the mean time, trying to push online poker rooms further down the ranks.
The group's stated goal is to protest comment spam, with online poker constituting one of the more highly spammed phrases. The idea is to push an informational page, such as the Wikipedia encyclopedia, up Google's ladder and to push commercial online poker sites down. This effort, however, will ultimately create problems for bloggers as well as for Google. Moreover, the spam war is unlikely to end in honor of this Googlebomb, but rather the stakes will just continue to rise, with spammers increasing their activities in order to combat Wikipedia's growing rank.
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