It seems as though four-time NASCAR Cup Series champion Jeff Gordon is something of a poker fan as well. Gordon is behind a high-stakes Texas hold'em tournament series benefiting Gordon's namesake charity, "The Jeff Gordon Foundation." The charity poker tournament series will kick off this autumn, with online qualifier tournaments and some land-based ones as well, leading up to the final event, to be held at Vegas' Caesar's Palace casino. The final event is slated for March 2006, the week of the Las Vegas Motor Speedway's yearly race. Gordon's foundation reported that it expects to lure enough of the 50 million poker-playing fan base to raise as much as $1 million through the charity tournament series.
The Jeff Gordon Foundation aims to have the tournament broadcast on television, and has enlisted Bischoff-Hervey Entertainment as executive producers of the event, working in conjunction with the event's creator, Tony Loiacono.
Founded in 1999, The Jeff Gordon Foundation collects money for a number of charities, including The Leukemia & Lymphoma Society, The Make-A-Wish Foundation, Riley Hospital for Children, The Marrow Foundation in partnership with The Hendrick Marrow Program and the Jeff Gordon Children's Hospital at Northeast Medical Center.
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