In an attempt to expand its focus, PokerNetwork has just changed its name to Ongame Network, commemorating its move to break into the online casino market. Perhaps a measure of self-preservation in the wake of investor scares surrounding prominent online poker operators such as PartyGaming, the expanded focus will likely minimize risk by diversifying the network's player base, and help the company better adapt to shifting trends. One reason the poker fad may be fading is that many mediocre or unskilled players are realizing that they're repeatedly being had by more seasoned poker players, and are consequently seeking their "fortunes" at other games.
Ongame Network, née PokerNetwork, is owned by parent company Ongame, which also owns the online poker site, PokerRoom.com. Currently Ongame Network's flagship partner, PokerRoom.com has been estimated as the fifth largest online poker room on the net. The name change, however, will likely bring a slew of new partner sites from across the gaming spectrum, not just poker.
With its name change, Ongame Network is also planning to release a new expanded platform in the near future, offering a wide variety of games, including Craps, Roulette, Millennium Ride (Let it Ride), Blackjack, Caribbean Pirate Poker, PaiGow Poker, Video Poker Multi-hand and a variety of slot machines with Mega progressive jackpots. The network's move to diversify its offerings was echoed by online poker giant PartyGaming, which announced yesterday that it too will launch a new platform with additional casino games, such as blackjack.
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