The U.S. Two Way TV and MiXTV Ltd., a wholly-owned subsidiary of Zone4Play, Inc., along with Poker Zone Television, recently announced the launch of Face Up Hold 'Em, a play-along televised poker entertainment show. The planned TV poker program is designed to run under The Winner Channel betting brand currently operated by Two Way TV and Zone4Play. The show will run for two hours on a daily basis on Sky's Poker Zone TV channel.
The show will display live Texas Hold'em games. Viewers will be given the unique opportunity to see each player's hand and play-along. At every phase in the game viewers will be provided with useful information on the mathematical strength of each player's hand. Home players will be able to bet on the outcome of each poker game for real money via Interactive Voice Response (IVR).
Jean de Fougerolles, Two Way TV's CEO, was quoted as saying: "The TV show is a great piece of entertainment for all types of poker players. By showing the strength of each hand as the game is played, even seasoned players will learn a thing or two - for example, it's revealing to see how dramatically the strength of a great opening hand, like a King / Ace can change when another King appears in one or your opponents' pocket cards. You just don't get this in regular poker shows."
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