Jurisdictions who wanted to be exempt from the ad ban had to pass a stringent assessment of their regulatory standards. The Secretary of State for Culture, Media and Sport, James Purnell, has rejected applications to join the exempted ‘white list’ from Alexander (Canadian Reservation), Netherlands Antilles and Tasmania. Applications from Kahnawake and Antigua are still being considered. Gambling operators in jurisdictions that did not apply to be white listed are also automatically banned, including major online gambling centres like Costa Rica and Belize. Only Alderney and the Isle of Man were able to demonstrate that they had in place a rigorous licensing regime designed to stop children gambling, protect vulnerable people, keep games fair and keep out crime. Countries in the EEA did not have to apply to be white listed.
James Purnell said,"I make no apology for banning adverts for websites operating from places that don’t meet our strict standards. Protection is my number one priority. The fact that only Alderney and the Isle of Man have been able to meet the high standards demanded by our white listing criteria shows how tough the Gambling Act is. Indeed white listing has actually helped drive up regulatory standards in some countries. "The Isle of Man, for example, has made significant improvements to their regulatory regime in order to secure a place on the white list. This includes requiring all licensees to make contributions to problem gambling research, education and treatment in line with requirement on UK operators."
The ban will apply to all forms of gambling advertising from excluded jurisdictions including TV, radio, newspapers, magazines, taxis, buses, the tube and some websites. If operators, publishers, broadcasters and advertising companies break the rules, they could face fines or even imprisonment. The Department for Culture, Media and Sport, will keep under review Alderney and the Isle of Man’s regulatory regimes to ensure that they continue to meet the white list criteria.
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